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We Are


This Way

The perfect interplay between marketing expertise and creativity is what sets us apart. 

We have more than 10 years’ experience in the beauty and fashion industry and know exactly what we’re talking about. Shoots, TV & YouTube productions, fashion shows, events, influencer trips and VIP management aren't just theoretical knowledge - they're part of our daily life. 




We advise and represent brands in the areas of social media, production and events. We also offer a diverse portfolio of hair and make-up artists as well as fashion stylists and artists to help realise a wide variety of projects. This means that every single project, from the initial creative idea and design to execution and implementation, all stems from a single source.

We're passionate about the beauty industry and always offer our customers tailored advice. Whether influencer corporations, social media community management, beauty shoots or fashion shows: it’s Born This Way!



We consider our customers and service providers beauty and fashion experts and offer an excellent network of national and international artists, influencers and VIPs. In recent years, we've worked with top models and artists such as Adriana Lima, Gigi Hadid, Kelly Rowland, Nicole Scherzinger, Emily Di Donato, Lena Gercke, Bonnie Strange, Jasmine Sanders, Stefanie Giesinger, Elizabeth Sulcer, Madison Beer and numerous highly popular influencers.




For more than 8 years, our CEO Melissa Meier has overseen the brand activities of the world's number 1 make-up brand, Maybelline New York, from the customer’s perspective and implemented numerous successful projects on a national and international level. Julia Watkins, co-founder, has enjoyed many years of success in the business as a hair and make-up artist and is therefore well-acquainted with the service provider side.  She has worked for many renowned customers in the industry and knows exactly what's needed when it comes to creativity. This combined expertise makes for an unbeatable network and know-how at Born This Way!

We Love 

Our Job!

We love what we do and authenticity and uniqueness are always at the heart of our work. After all, only authentic people can motivate, inspire and captivate. That's why we don’t just see the business, but also the person. Mindful leadership and empathy are the key to working with people. New ideas can only be born and evolve through diversity and open-mindedness. 

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